A well-defined B2B customer persona enables you to connect with the right decision-makers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     Understanding B2B Personas A B2B customer persona is a detailed re

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles It includes informa

Business services are the core of how companies stay competitive in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.     The Role of Services in Business Operations Business servic